Aberystwyth University Library

Welcome to my experience as a marketing executive at Aberystwyth University in Information Services and the library.

Below you will find my skill set alongside some examples of my work, take a look!

Project management and analytical research

Schedule for the academic year and building relationships with internal and external stakeholders

Market research and data analysis for informed decisions

Pitch and creation of a new social platform account as a result to better connect with our target audience

My objective was to increase student engagement and customer satisfaction, for which I thought of the library as an experience itself — a place of comfort current students would actively think about even outside of an academic context, and a strong attractive asset of the university for prospective students.

Social media management, content creation and strategy

humorous and informative content in a fun and relaxed tone for better engagement

Photography skills and editing - essential for a good-looking feed

Different content based on social platform - TikTok, Instagram, X, Facebook…

specialised content strategy calendar, flexible for any emerging trends in a humourous and fun, relaxed tone for better engagement

designed bilingual eye-catching graphics for various purposes whilst considering the university’s style gudelines

Video production and editing

informative, promotional, and humorous videos that would resonate with the target audience

location hunt and video editing for different platforms and purposes

Campaign and event management

NaNoWriMo campaign

Creation of a series of events and graphics to advertise it physically and online (including newsletters)

Further diffusion in Aberystwyth Arts Centre and other departments

Successful events with a high number of attendance and engagement

Shwmae Su’mae Day and National Poetry Day

Networked and collaborated with other departments to give Welsh culture their spotlight

Interactive events to engage our target audience and foster a sense of community

Copywriting and website management

Regularly wrote for and updated several websites, which strengthened my communication skills and reinforced my knowledge of CMS systems.

Results and impact

All my posts increased the engagement consistently by 2x and boosted reach by 10x on our social platforms

The creation of a TikTok account was a success as it performed better than our next best platform, Instagram.

Positive feedback on surveys available to students and academics

My campaign was successful as it established a warm and friendly environment, enhancing the student experience by creating a community where our target audience could come to the library for more than just to study.